Analysis of The Album Cover "378" From The Band Tabrak Lari
Keywords:
Cover Album; Roland Barthes; SemioticAbstract
The album cover is an important thing that must be included in album packaging. In addition to being a medium to increase sales power to consumers, the album cover is also a medium for conveying the message of the album creator to the audience. The album cover is made with a design that is in accordance with the vision of the songs contained in the album. Illustrations in the album cover can be interpreted with relevant theories. In this study, researchers focused on the meaning of the album cover 378 from the band Tabrak Lari. The album cover was chosen because it has a controversial title, as well as a simple but symbolic concept. This study uses a descriptive qualitative research method. The analysis was carried out using Roland Barthes' semiotic. The purpose of this study is to determine the meaning contained in the design of the album cover 378. The result of this study is the meaning of the album cover 378. After going through the analysis process, the album cover 378 has the meaning of swallowing raw information that is seen and heard. In the album cover 378, Tabrak Lari wants to convey a message to the public not to swallow raw information seen and heard. The album cover also represents a deception carried out by the band Tabrak Lari to its listeners through a song entitled 378.
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