Focus and Scope

The Journal of Digital Communication and Public Relations (JDCPR) is an open-access, international, peer-reviewed journal committed to advancing scholarly research and practical insights in the fields of communication and public relations in the digital era. JDCPR serves as a platform for interdisciplinary studies and fosters critical discussions on evolving communication practices, strategies, and technologies across various sectors and audiences.

The scope of JDCPR includes, but is not limited to, the following areas:

• Organizational Communication
  The structured process of message exchange among individuals and groups within organizations aimed at achieving shared objectives, enhancing collaboration, leadership, culture, and decision-making.

• Development Communication
  Communication approaches that support social change, community empowerment, participatory development, and knowledge dissemination to address development challenges.

• Reputation Management
  Strategic efforts to shape, monitor, and influence public perception of organizations, individuals, or brands to foster trust, credibility, and long-term value.

• Government Public Relations
  Communication strategies employed by government institutions to promote transparency, public engagement, effective policy communication, and public service outreach.

• Corporate Communication
  Coordinated communication activities targeting internal and external stakeholders to align corporate identity, values, and strategies while maintaining reputation and relationships.

• Marketing Communication
  The integration of various communication tools—advertising, public relations, digital marketing, and branding—to inform, persuade, and engage target markets effectively.

• Public Policy Communication Management
  The design and implementation of communication strategies that inform, influence, and mobilize stakeholders around public policy initiatives, regulations, and governance frameworks.

• Artificial Intelligence in Public Relations
  The application of AI technologies to enhance PR functions, including media monitoring, predictive analytics, audience segmentation, personalized messaging, and decision support.

• Digital Communication
  The study and utilization of digital platforms and technologies—including social media, websites, mobile applications, and virtual environments—to foster real-time engagement and digital storytelling.

• Media Relations
  The strategic interaction between organizations and media outlets (e.g., journalists, editors, broadcasters) to ensure accurate, timely, and mutually beneficial coverage of issues and events.